Our lives are governed in large part by social media. Most of us look at others for ideas on what to buy. People trust what others say more than what advertisements do. When someone has more people interested in their social media posts; it becomes easy for them to listen to her opinions on certain brands. This has had a ripple effect on the performance of many brands in the market.
When you garner enough interest from a public personality to the point where they are publicly using your products and services, it shall be extremely beneficial to your company. Many companies have woken up to the reality of the power of social media influencers over traditional forms of advertisement. many factors support this finding.
Influencer marketing is highly effective. You have at your disposal many ways through which you can push for sales. But as of now, no other method generates the huge number of influencer marketing methods. It has been established that consumer to consumer word of mouth has had more success than any other paid to advertise has. This present brands with an opportunity to use influencer marketing to their advantage, when they engage influencer that is highly regarded to their side.
Influencer marketing came from social media. Since social media by nature is connecting people, who do most of their things there anyway, it is only prudent that every marketing effort be based there. Social media has not taken over traditional media. It has increased its focus and ability. People used to rely on images to do their purchasing. Now, they connect and share their experiences of how a certain product use was. People then go out and buy based on these reviews. More people from different age groups are using social media. Influencers are gaining more ground. Using them for your marketing purposes is the way to go.
Paid advertisements get blocked, while they don’t. there is usually no fun in using the internet, when advertisements keep obscuring your view. They keep blocking them, meaning those who invested in them are losing a lot of revenue. Influencer marketing has no reason to be blocked, as it is friendly enough and unobtrusive. This gives more brands a platform to grow their business.
Influencer marketing does not interfere with the working of other marketing efforts, thereby making the whole process better. IT is also highly economical to use this method. When you observe your competitors, you realize they too have invested more on it. This shows you how well influencer marketing works.
The digital world is evolving. Many marketing strategies are incorporating influencer marketing. It is highly effective, with very good ROI. Social likes, website visits, shares and comments can produce data that can reveal how your advertising steps are performing. There was never a better time to start doing influencer marketing.